About Us


MINIMODE is at the forefront of the new mom movement via a modern destination that covers careers, wellness, fashion, beauty, travel and lifestyle. Recognized for our unique curation, a blend of aspirational yet inclusive products for a global community of stylish women who happen to be moms. Just like these women, we know that motherhood, a rebellious spirit and living a balanced and healthy life are not mutually exclusive. Known for our profiles, particularly Mom Crush and Fit Mom Mode, MINIMODE editors interview the women who are redefining the word mom and take a peek into their inspiring lives.

And you say “act like a mom” as if it’s a bad thing…

MINIMODE is based in New York, with contributors and readers spanning the globe


Media exec, fashion obsessive, beauty junkie from NY and mom to Kaia and Elin.


Designer, frequent traveler, free spirit originally from LA and mom to Alba.